Over the past few years there have been numerous surveys conducted and articles written assessing the shift of marketing budgets from traditional media to new media. Most of the information I have gathered has come through articles that have provided limited data points and I have been looking for some current, robust research that I could assess for myself. Well, I recently came across a survey that fulfilled that desire. I thought you might find the data interesting, and maybe even a little surprising. (more…)
August 14th, 2008
While Chris is usually busy creating buzz for our clients, this week he’s been crafting a little buzz of his own. For someone who jumps out of planes and zip lines across jungles, who knew that a little scissor encounter would be such a fearful exercise. But it paid off, Chris. Not only do you look 10 years younger, but now you’ll be aerodynamic as you fly through the sky.
August 6th, 2008
The momentum behind JumpstART has truly been amazing. It feels good to have helped Arts Street! We got some kudos for it at the annual BMA awards dinner, at the Cable Center at D.U. The award was for Best Results for Pro Bono B2B Advertising. Love those glowing ice cubes!
July 28th, 2008
Congrats to Team ripcord (Phil, Shaun, Dave and Michael) on another great BMA golf tournament!
They took 2nd place and mighty cool trophy.
July 28th, 2008
We’d like to extend this laurel & hardy handshake to our new clients! Very exciting times ahead.
July 17th, 2008
Check out some pics of the JumpstART event here and while you’re at it, take a look @ Paul’s work. This was a fun and rewarding event, and we’re all proud to have been a part of it. Winning the Colorado Business Committee for the Arts (CBCA) Gold Workforce award is a great honor for us. (more…)
July 17th, 2008
Um….
July 9th, 2008
At this point in my career I’ve managed to weather at least three significant economic downturns in the marketing and brand communications business. For the most part, the marketing industry responded pretty consistently during past downturns. Corporate marketing teams put their budgets under a microscope and usually made some painful cuts. And agencies made their case as to why companies should continue to invest in marketing, while considering how they too would need to streamline their operations. In this issue of Velocity I will explain why I believe many marketers will respond differently this time around and share some considerations that I hope will be helpful as you plan your marketing strategies over the coming months. (more…)
July 9th, 2008
Phil arrived in style today. “This rig shortened my commute time by 27%! I had a clear lane the whole way here” boasts Phil. Well Phil, that’s because everyone was scared you were going to run them over. Actually, the Ghost Rider was courtesy of Fox 31 which is across the street. The V8 in this baby rattled our windows. There isn’t anything quite like the sound American muscle.
November 30th, 2007
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